Delio offers a place where you can can view and edit, centrally, all the data Delio has accumulated from each lead and which come from different sources: : opened or answered emails, searches, browsing patterns, interactions with sales forces … So, you will be able to know when the customer is ready to buy from you and what you have to do to close the sale. That’s the Contact Manager.

Classify the leads

Delio classifies leads giving them a score based on your business rules and algorithms, analyzing variables such as: keywords used in the search, the information stored in cookies, visited pages, length of visit in site, etc. Based on the score, Lead Scoring organizes the leads in groups. This allows detection and measurement of interest leads have in each moment and to act on the information in an automated way, etc. Through the Lead Scoring tool, the Lead Management system monitors lead response to advertising impacts and other online activity.

Delio Lead management allows You to rank prospects against a scale that represents the perceived value each lead represents for your company

Make each lead really unique

Delio tags all the characteristics that make every lead unique. As your relationship grows over time, each lead will give you more information through both his actions and the information left in forms, purchases, interactions with your sales force… Everything is tagged for easy management and future segmentation.

Tag, filter, and assign each lead by characteristics through both his actions and the information left in the site

Segmentation Manager

Segment like you’ve never segmented before. Delio’s capacity to generate information about your leads (data left in forms, about the lead’s origin or surfing patterns in your site, past purchases etc.) comes to life in tags associated to each individual. The Segmentation Manager allows us to select leads according to the different tags associated to them by Delio. This is how you can do sophisticated segmentations which will lead to actions with higher conversion rates.

Categorize your leads and segment them into lists depending of origin or surfing patterns in your site, past purchases etc