Francisco Orcha
Ingrid Correa
Antonio Fernández
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Sell up to 20% more by working on the commitment of your leads
Many companies find that they manage a large amount of calls every day and yet convert to sales only a few. There is a way to turn this situation around. All you have to do is rethink the way your sales process is organized. Try to create a situation where the lead receives a sales…
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Advantages of landing pages
As is well known, the landing pages are those pages that you send to your visitors from any of your designed campaigns in order that they could perform certain action. In other words, they allow you to direct the lead to the goal you want to achieve. There are no doubts that landing pages, effectively,…
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Webinar: increase your leads’ commitment and your sales!
Register here We’re glad to announce our next webinar coming up next Thursday 27 October at 6.30 pm (Madrid, Paris, Berlin), 12.30pm (New York). Register here for what could be the most productive 30 minutes of your week.
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Inbound calls: control their tracking and optimize your ROI up to 25%
Nowadays, Call Tracking (the ability to capture the tracking information of a lead who is calling you) has turned into a need for any online marketer. Call Tracking allows you to offer your leads a calling number (toll free or not) without having to renounce vital information about them. Frequently, leads who are interested in getting…
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Boost Your Conversions: Dynamic Landing Pages and personalized URLs
Although both dynamic landing pages and personalized URLs attempt to show the content that is more likely to result in favorable response from the lead, the fundamental difference is that the landing pages try to persuade a visitor to take action by completing a transaction explicitly (filling out a form, making a call etc), while a personalized url…
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What is Lead Nurturing?
Surely you have provided your personal data to download whitepapers, ebooks or participate in webinars, and shortly afterwards you have received some emails from that company with certain information. This kind of process is known as Lead Nurturing. So, Lead Nurturing is a marketing automation technique with three purposes: Identify which users in your database…
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Score your leads and become more efficient
More leads are being generated than ever before. Companies today are generating contacts via their web sites, social media resources and other Sales & Marketing efforts. However, the lead conversion rate has been dropping during 2014, according to the Sales Performance Optimization study from CSO Insight. So, what should be the correct process in order…
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Are your Marketing and Sales teams integrated?
Are your Marketing and Sales teams integrated? Your company is probably losing opportunities and money if they are not. Marketing and Sales are two crucial departments in any company, yet in a surprising number of cases they are not aligned. The integration of both areas can improve the customer buying process and multiply the number of…
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Integrate Leads, Data and Events to increase Conversions.
Marketing campaigns experience shows us that a higher rate of conversions usually occurs the closer in time we are to the acquisition of data (eg, form filling). Similarly, the rate decreases, often exponentially, as we move away from this time. This process is very similar to what takes place in direct sales environments: “When affirmative lead response does not occur…
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Retaining your existing clients: here’s what you can do
Do you know the churn rate of your clients? Have you got systems in place to spot the “danger moments” when a client could abandon you and strategies to prevent it? If the answer is no, you need to do something about it. Read on! Different studies estimate that the cost of acquiring a new…