Maketing related post about lead management , Sales and Marketing automation
The Co-Browsing is the joint navigation in the same site by two or more people accessing the same web pages simultaneously. The Cobrowsing was probably originated as a technology for documentary research environments at the end of the last century, and as we see in “Is co-browsing dead? 3 out of 5 librarians agree”, it was a…
Nowadays we are living inside a competitive world with a lot of information and advertising regards services or products. This is a good reason to think about tracking and analyzing your lead data and marketing campaigns. Within this environment you will need not only to think about measure how those campaigns will promote the sale…
“Personalization” is one of the hottest words in marketing right now. A recent study found out that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Although it means slightly different things depending on the marketing context where it is used, new technologies are allowing us to take the concept…
Many companies find that they manage a large amount of calls every day and yet convert to sales only a few. There is a way to turn this situation around. All you have to do is rethink the way your sales process is organized. Try to create a situation where the lead receives a sales…
Nowadays, Call Tracking (the ability to capture the tracking information of a lead who is calling you) has turned into a need for any online marketer. Call Tracking allows you to offer your leads a calling number (toll free or not) without having to renounce vital information about them. Frequently, leads who are interested in getting…
Although both dynamic landing pages and personalized URLs attempt to show the content that is more likely to result in favorable response from the lead, the fundamental difference is that the landing pages try to persuade a visitor to take action by completing a transaction explicitly (filling out a form, making a call etc), while a personalized url…
Surely you have provided your personal data to download whitepapers, ebooks or participate in webinars, and shortly afterwards you have received some emails from that company with certain information. This kind of process is known as Lead Nurturing. So, Lead Nurturing is a marketing automation technique with three purposes: Identify which users in your database…
More leads are being generated than ever before. Companies today are generating contacts via their web sites, social media resources and other Sales & Marketing efforts. However, the lead conversion rate has been dropping during 2014, according to the Sales Performance Optimization study from CSO Insight. So, what should be the correct process in order…
Are your Marketing and Sales teams integrated? Your company is probably losing opportunities and money if they are not. Marketing and Sales are two crucial departments in any company, yet in a surprising number of cases they are not aligned. The integration of both areas can improve the customer buying process and multiply the number of…
Marketing campaigns experience shows us that a higher rate of conversions usually occurs the closer in time we are to the acquisition of data (eg, form filling). Similarly, the rate decreases, often exponentially, as we move away from this time. This process is very similar to what takes place in direct sales environments: “When affirmative lead response does not occur…
Francisco Orcha
Ingrid Correa
Antonio Fernández