Lead Nurturing

Lead Nurturing posts about basic and advanced B2B marketing best practices for calculating ROI and measuring the impact of Lead nurturing in the lead management processes

Delio Co-Browsing: Lead engagement


The Co-Browsing is the joint navigation in the same site by two or more people accessing the same web pages simultaneously. The Cobrowsing  was probably originated as a technology for documentary research environments at the end of the last century, and as we see in “Is co-browsing dead? 3 out of 5 librarians agree”, it was a…

Delio personalization

The power of personalization to increase your sales

“Personalization” is one of the hottest words in marketing right now. A recent study found out that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Although it means slightly different things depending on the marketing context where it is used, new technologies are allowing us to take the concept…

Delio Live Help tool

Sell up to 20% more by working on the commitment of your leads

Many companies find that they manage a large amount of calls every day and yet convert to sales only a few. There is a way to turn this situation around. All you have to do is rethink the way your sales process is organized. Try to create a situation where the lead receives a sales…


What is Lead Nurturing?

Surely you have provided your personal data to download whitepapers, ebooks or participate in webinars, and shortly afterwards you have received some emails from that company with certain information. This kind of process is known as Lead Nurturing. So, Lead Nurturing is a marketing automation technique with three purposes: Identify which users in your database…

Lead Scoring

Score your leads and become more efficient

More leads are being generated than ever before. Companies today are generating contacts via their web sites, social media resources and other Sales & Marketing efforts. However, the lead conversion rate has been dropping during 2014, according to the Sales Performance Optimization study from CSO Insight. So, what should be the correct process in order…


Are your Marketing and Sales teams integrated?

Are your Marketing and Sales teams integrated? Your company is probably losing opportunities and money if they are not. Marketing and Sales are two crucial departments in any company, yet in a surprising number of cases they are not aligned. The integration of both areas can improve the customer buying process and multiply the number of…


Integrate Leads, Data and Events to increase Conversions.

Marketing campaigns experience shows us that a higher rate of conversions usually occurs the closer in time we are to the acquisition of data (eg, form filling). Similarly, the rate decreases, often exponentially, as we move away from this time. This process is very similar to what takes place in direct sales environments: “When affirmative lead response does not occur…


Retaining your existing clients: here’s what you can do

Do you know the churn rate of your clients? Have you got systems in place to spot the “danger moments” when a client could abandon you and strategies to prevent it? If the answer is no, you need to do something about it. Read on! Different studies estimate that the cost of acquiring a new…


How long does it take you to contact your leads?

Did you know that companies take an average 47 hours to get in touch with a lead who has requested a contact? That’s right, somebody shows an interest in your product or service and it takes you hours, even days to get back to this potential buyer. What happens when you take a long time…