landing-pages
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Advantages of landing pages

As is well known, the landing pages are those pages that you send to your visitors from any of your designed campaigns in order that they could perform certain action. In other words, they allow you to direct the lead to the goal you want to achieve. There are no doubts that landing pages, effectively,…

Personalized Content in landing pages an Urls to boost your conversions
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Boost Your Conversions: Dynamic Landing Pages and personalized URLs

Although both dynamic landing pages and personalized URLs attempt to show the content that is more likely to result in favorable response from the lead, the fundamental difference is that the landing pages try to persuade a visitor to take action by completing a  transaction explicitly (filling out a form, making a call etc), while a personalized url…

lead-nurturing
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What is Lead Nurturing?

Surely you have provided your personal data to download whitepapers, ebooks or participate in webinars, and shortly afterwards you have received some emails from that company with certain information. This kind of process is known as Lead Nurturing. So, Lead Nurturing is a marketing automation technique with three purposes: Identify which users in your database…

Lead Scoring
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Score your leads and become more efficient

More leads are being generated than ever before. Companies today are generating contacts via their web sites, social media resources and other Sales & Marketing efforts. However, the lead conversion rate has been dropping during 2014, according to the Sales Performance Optimization study from CSO Insight. So, what should be the correct process in order…

S
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Are your Marketing and Sales teams integrated?

Are your Marketing and Sales teams integrated? Your company is probably losing opportunities and money if they are not. Marketing and Sales are two crucial departments in any company, yet in a surprising number of cases they are not aligned. The integration of both areas can improve the customer buying process and multiply the number of…

data-lead-management-trigger-events2
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Integrate Leads, Data and Events to increase Conversions.

Marketing campaigns experience shows us that a higher rate of conversions usually occurs the closer in time we are to the acquisition of data (eg, form filling). Similarly, the rate decreases, often exponentially, as we move away from this time. This process is very similar to what takes place in direct sales environments: “When affirmative lead response does not occur…

repurposing-content-seo
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Retaining your existing clients: here’s what you can do

Do you know the churn rate of your clients? Have you got systems in place to spot the “danger moments” when a client could abandon you and strategies to prevent it? If the answer is no, you need to do something about it. Read on! Different studies estimate that the cost of acquiring a new…

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