Many leaders, from marketing or sales teams, choose to distribute every lead to their sales team without taking into account that this action could hurt their sales. In this post you will find three important reasons to deliver only HOT LEADS to sales team. If you send every lead to sales team you are degrading…
Although both dynamic landing pages and personalized URLs attempt to show the content that is more likely to result in favorable response from the lead, the fundamental difference is that the landing pages try to persuade a visitor to take action by completing a transaction explicitly (filling out a form, making a call etc), while a personalized url…
More leads are being generated than ever before. Companies today are generating contacts via their web sites, social media resources and other Sales & Marketing efforts. However, the lead conversion rate has been dropping during 2014, according to the Sales Performance Optimization study from CSO Insight. So, what should be the correct process in order…
Ingrid Correa
Francisco Orcha